Cooler Master Tempest Identity
A Strategic Exploration into Monitors.
In 2021, Cooler Master sought a fresh aesthetic for their gaming monitor series, aiming to shift toward a tech-lifestyle look while showcasing new cooling technology.
We developed a unique design using clear ABS, creating a tech-inspired back panel that captures attention. The aluminum mesh, etched with a custom Cooler Master pattern, visibly highlights the cooling vents, blending functionality with an engaging, modern aesthetic that invites users to experience the innovative cooling firsthand.
“COOL” TECH – LIFESTYLE
The decision to use transparency in the monitor design was inspired by the concept of “ice-cool,” evoking a chilled surface encasing the tech within. Recognizing a rising trend in transparent finishes, seen in products like the Nothing phone, we applied this aesthetic uniquely to a monitor—a first for the industry. Cooler Master’s cooling legacy lends credibility to this approach, allowing the transparent finish to become more than a visual choice; it reinforces Cooler Master’s cooling innovation, giving users an immersive new way to experience their technology.
BREAKING THE SURFACE
To achieve large-scale transparency, we designed small structural ribs that break the inner surface, optimizing tooling quality and minimizing defects. This treatment not only ensured a flawless finish but also added a distinct, modern edge to the monitor’s identity. The textured ribs enhanced the impact of graphic elements, creating a visually dynamic design that aligns with Cooler Master’s forward-thinking aesthetic.
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