Animal Friends Kids Cutlery
Playful, Fun & Universal.
In 2020, Keen Hing, one of China’s largest cutlery and flatware manufacturers, commissioned us to design playful graphics for a children’s cutlery set. After several brainstorming sessions, we decided to create a series of “Animal Friends” characters—fun, engaging designs that would universally resonate with kids and make mealtime more enjoyable.
EVERYONE LOVES ANIMALS!
Together with Tada Kongjonraks—an original Shaker who began his career with us and is now a renowned character artist in the US—we crafted a delightful set of animal characters. These designs draw inspiration from the vibrant worlds of the Sahara, Tropics, Ocean, Forest, and Polar regions, bringing a playful and engaging touch to the kids’ cutlery set.
STYLE & COLORING
Our graphic identity centered on creating subtle expressions and baby-like proportions, with a strong emphasis on head size and facial features. This approach highlighted the playful personalities of each animal character, making them more engaging and fun for kids.
On the Product
The final graphics were applied to rotating blocks on the kids’ cutlery, allowing children to choose their favorite animals. Each block represents a different animal world, with color-coded themes: white for Polar, green for Forest, yellow for Sahara, orange for Tropical, and blue for Ocean. This interactive design not only enhances the mealtime experience but also educates kids about the diverse habitats of their favorite animals.
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