Our approach to this project was to create a unified design system that guides and engages. Instead of treating each element as a separate piece, we crafted a single, cohesive visual language that works flawlessly across both print and digital platforms. This ensures that whether you’re holding a physical map or looking at an app on your phone, you’re experiencing the same clear, intuitive, and beautiful design.

A Visual Language That Guides

The graphic design and UI design on this project are two sides of the same coin. We established a clean, refreshing style defined by a signature minty green color palette and a modern, minimalist typeface. This look is applied consistently to everything, from the detailed physical maps and brochures to the bold event posters. Our UI design for the mobile app directly inherits this visual language. The app uses the same striking colors, clear icons, and organized layouts to make navigation feel effortless. By maintaining this seamless flow between the physical and digital, we’ve created a single, powerful design that guides you through every step of the journey with confidence and style.