A powerful brand identity is about more than just a logo; it’s a complete story told through design. For this project, we focused on creating a visual language that instantly communicates a sense of healing, modernity, and professionalism. Every element was carefully chosen to build trust and assure people that they are in expert hands.

The Power of a Purposeful Identity

The core of this brand’s design lies in its purposeful identity. The logo, with its simple, broken circle, is a brilliant visual metaphor for the brand’s name, reset. This symbol perfectly conveys the idea of a fresh start and the process of recovery. We paired this powerful graphic with a clean, modern typeface and a professional color palette of black, white, and a calming turquoise green. This combination isn’t just stylish—it’s strategic. It ensures the brand’s message of well-being and expertise is clear and consistent, whether it’s seen on a large sign or a small drawstring bag.